Guides and Recipes

The candle market is booming. Accessible, creative, and profitable, it's attracting more and more entrepreneurs seeking purpose and independence. Now's the time to light the first spark of your project!

Creating your own scented candle brand is a blend of passion, creativity, and freedom. But before selling your creations, there are certain rules you should know and follow.

Are you ready to create your brand and have reached the crucial stage of business creation? Faced with often obscure legal language, we've chosen to offer you this article in simple and clear terms. After all, administrative procedures are already no fun... so there's no point in complicating them.

Promoting your creations isn't just about posting them online or promoting them. To achieve lasting results, it's essential to develop a thoughtful, coherent, and long-term strategy.

In the fragrant and creative world of handmade candles, passion isn't enough: a clear business strategy is essential to transform your creations into true successes. Positioning, branding, objectives... Discover how to lay the solid foundations for a profitable and coherent business.

In this article, we review the main sales channels, both online and offline. You'll discover their advantages, their limitations, and, most importantly, the right time to integrate them into your development. It's then up to you to create the combination best suited to your project, your resources... and your ambitions!