From Spain, Dreams Tell transforms the worlds of literature and cinema into handcrafted candles. Each creation combines fragrance, design, and packaging to evoke the emotions of a story or character. The brand is aimed at anyone who wants to live an original sensory experience, where each candle becomes an olfactory and visual journey.
Dreams Tell translates to "dreams told" ("cuentame un cuento" in Spanish). It's the fascinating concept of a Spanish neurodivergent family wanting to transcribe the emotions of a book or a cinematic work into a simple scented candle or through various illustration creations. The fragrance is therefore chosen based on the work, but this obviously extends to the design of the label and packaging. The creator Miaou Candle also pays particular attention to the labeling of its candles, highlighting the simplicity of creating its labels thanks to its partner Avery.
How did you get started making candles?
"At first, I made a few soaps, then I discovered on a forum that it was possible to make your own candles. I then started searching the Internet for a way to get the materials. I came across your site which offers a wide selection of fragrances.
My husband and I were then able to start making candles inspired by books, films, or even famous people. A large part of our customers are book lovers who are looking for a scent that can remind them of certain passages in a book. Our customers are also movie fans: both the scent and the label of the candle take them on a journey through the films they love so much.
We were able to make ourselves known through social media and, above all, through Instagram. We looked on Instagram for people with a small reputation in the literary world, accounts that share posts about books and have a sufficient following. We then sent them some of our products so they could try them and introduce them to their community. And that's how, little by little, we made ourselves known.
Today, we change "ambassadors" approximately every 4 months to reach a wider audience and expand our reach. Candle making requires fewer regulations than soap making. In addition, candles can sell quickly, at least 48 hours after making."
What was the most difficult moment in launching your business?
"Finding a reliable supplier was the hardest part of starting my business. My initial supplier, before Terre de Bougies, seemed reliable, and I thought it would go well. So I bought a few products, but the fragrances were poor quality and very synthetic. Obviously, I don't want my candles to smell like plastic.
I then tried to source in France, even if it meant putting in place a surcharge (due to the distance between France and Spain), and that's when I discovered your site with an impressive product catalog and very good quality perfumes. It was THE solution for us. I am constantly satisfied with the perfumes, I like to mix fragrances and it's always a pleasure to test new products. Sometimes, I place orders just to make my own candles. For example, we made a "Beauty and the Beast" candle with the Rose scent, and we offer between 15 and 20 different candles in our store."
What is your opinion on the world and the candle business?
"I think the candle world is accessible, there is real potential in this sector for people who want to start their own shop. In Spain, thanks to social media, we discover new shops of all kinds every day. People are starting to make handmade candles, soaps, and home decor products with their own style.
I am convinced that there is room for everyone, but also for all styles. For example, if someone buys a candle in one store, it does not mean that they cannot buy another one in a different store. The most important thing for a manufacturer is, above all, to put love into their work and to find a trusted supplier capable of ensuring the quality of the products. On this point, I think customers know the difference!"
In the rest of this series of portraits, discover the journey of Virginie, founder of Atelier Virginie , whose inspiration came from... a simple German magazine that would turn her life upside down and mark the beginning of a new creative adventure.
