Spring is the perfect time to renew your collections, try out new concepts and breathe fresh air into your fragrance creations! Candles, melts, diffusers, soaps or decorative scented objects: expectations are evolving towards greater naturalness, originality and personalisation.
The aim of this article is to introduce you to the main creative directions for Spring 2026, as well as ideas for simple combinations to be made with the products available on Terre de Bougies.
Spring 2026, a season of sensory experiences
Today's consumers are looking for more than just a scented product. They expect a real experience, built around several complementary dimensions.
Aesthetic creations
The decorative aspect plays a major role in the purchasing decision. As the decoration market is particularly dynamic, enhancing the visual appeal of your scented candles and melts is a real competitive advantage. According to estimates by"modelesdebusinessplan", analysts predict that the French interior decoration market will continue to grow by around 4.8% a year between 2022 and 2027.
The link with nature and the seasons
Seasonal collections are a powerful sales lever. They give a clear direction to your offer and make it easier for customers to project what they want. Favouring plant-based waxes and adapting your fragrances to the seasons reinforces the coherence of your universe. In the site menu, you'll find our selection of fragrances specially adapted for spring, with fruity, powdery, green, floral or woody scents. To personalise your labels, turn to our partner Avery.
Personalisation
Fragrance creations are easy gifts to give, especially when they can be personalised. The aim is for the customer to be able to immediately identify or recognise a specific need, whether it's a gift, special attention or an event to celebrate. Offering options such as a message label, a box or a scent combination helps to create a clear intention behind each creation.
Our ideas for spring creative combinations
To help you get started, here are two examples of creations that are easy to make and perfectly suited to the season.
Spring sweetness with the Apricot Blossom fragrance and its dried decorative flowers
The Fleur d'Abricotier fragrance is fully expressed in a double-walled transparent purple candle glass, which captures the light and enhances the colour of the wax. To accentuate the delicate floral atmosphere, a fruity pink colouring adds a soft, luminous touch, evoking the first blossoming orchards. As a finishing touch, a few dried flowers from the "bouquet fantaisie " reference complete the creation.
The Orange Blossom fragrance in a large glass container.
For an invigorating, luminous creation, the Boost Orange Blossom fragrance, at 1%, offers a fresh, dynamic signature. In a large 730 ml glass, it becomes a generous and decorative piece. A yellow or orange dye visually conveys the energy of the fragrance, while a few elements of the sunny bouquet reinforce the luminous, vegetal effect.
Coloured floral scented hanging baskets
Fragrant hanging baskets can be offered in multi-scented packs, floral, fruity or gourmand, to make gift buying easier. It is also possible to create personalised suspensions with a word or a first name, inscribed using pens compatible with KREUL wax. Tell your customers that a scented pendant can have a second life. When it is no longer used for decoration, it can be broken up and used as a scented fondant in a perfume burner.
Increase your average basket with assortments
Spring lends itself particularly well to assortment sales. A few simple combinations can increase perceived value and the average basket.
- Coordinated candle and fondant
- Candle and diffuser
- Candle and scented hanging baskets
Spring 2026, important dates for candle designers
The first day of Spring 2026 will be Friday 20 March at 3.45pm. This date marks a real commercial and creative turning point. After the winter, which often focused on cocooning and gourmet atmospheres, expectations are shifting towards fresher, more aromatic and floral worlds.
8 March: International Women's Rights Day
This is the ideal day to highlight your career as a designer, your workshop and your commitment to craftsmanship. Offering a dedicated creation, a candle with a message or a limited edition gives meaning to the purchase and highlights the value of handmade products.
6 April: Easter
Easter is all about decoration, handmade products and gifts. Decorative candles, moulded or coloured, naturally find their place at this time of year. It's also an excellent opportunity to offer creative and original items, thanks in particular to the rabbit-shaped moulds.
31 May: Mother's Day
This is the most strategic date of the spring for a candle designer. Customers are looking for gifts that are authentic and full of emotion. Limited editions, personalised products and designer gift sets help to increase the average shopping basket, while remaining true to the values of craftsmanship.
21 June: Father's Day
Often under-exploited, this date represents a real opportunity. Creations with woody, aromatic or fresh scents break down the image of an exclusively feminine gift. Artisanal candles with a gender-neutral universe are becoming increasingly popular, helping to differentiate them from industrial products.
Things to remember
Think of your season as a calendar of opportunities: structure your launches around key dates, offer limited editions and personalisation options that tell a story, and take care of the overall experience, from the choice of materials to the label.
